In light to the recent slowdown in the economy, the real estate sector saw some ups and downs in the demand graph. The demand for property buying had fallen due to rise in prices and other factors, but it still could not sway the growing demand of theme based luxury housing. It has been noticed that even though the property market in general has slowed down a bit but still the customers are looking it as a way to get the best deal. The developers are also becoming open for negotiation. Therefore, a person today is still ready to invest in the best. With the growing popularity of urban living and exposure of globalization, the needs and desires of customers has shifted drastically. More and more people are looking out to buy something unique from others.
This has provoked the developers to bring out something that no one has ever seen or heard. Many developers are now coming out theme based projects or unique amenities. Ajnara Ambrosia, a project by Ajnara India Ltd. has come out with a Spanish theme project.
Cosmic group’s project La Gracia City Of Romance is based on European theme apartments and a touch of romantic theme in the entire project. Many other developers are also building certain projects that are based on kids themes, fitness themes, sports themes and etc.
Mr.SushantMuttreja, MD, Cosmic Group says “There has been a lot of change in people’s lifestyles off late. As more and more people will travel abroad to several foreign destinations, they will start to be inclined more towards new and unique things. This also enhances the overall mental and status development of the customers. These new theme based projects have been a great hit already and will gain more popularity in near future”.
Mr. Ashok Gupta, CMD, Ajnara India Ltd. says “In order to successfully sell projects, knowing the changing pattern of demand is extremely important. Today we see people get more excited by looking at something which is different or looks more like modern culture by nature. So, people are more inclined towards modern theme or amenities and we are trying our best to provide them with a taste of foreign themes.”
, one of the leading developers in NCR when we speak about building luxurious or ultra- luxurious category of projects is coming soon with an ultra-luxurious township at SiddharthVihar, located next to Indirapuram and 5 minutes from Delhi. Mr.Prashant Tiwari, CMD, Prateek Group says “When we speak about theme based projects, we are sure that we are catering to a luxurious or an ultra-luxurious segment of buyers. These buyers belong to a higher level in the society and are been exposed heavily to the outside world from which they get inspired. Now, in order to give them what they desire we have started to incorporate certain themes, styles and art into our projects so that they should get the feel of both being in or out of country.”
Mr. Deepak Kapoor, Director, GulshanHomz says “Developing a theme based project is an art in itself. It is not easy for a developer to build such projects easily. It requires a lot of heavy investment, foreign materials and foreign man power as well because when we integrate some work in which we are not experts, then we need experts. The final result will always be good then. Today we are witnessing a heavy rise in demand for many theme based or luxurious projects”.
This change in trend has being welcomed by not only the target audiences; but even the industry experts feel that this kind of acceptance to new concepts and ideas is good for the overall health of the sector, especially in this time period where we are observing such a poor demand for the property.
Mr.Vipul Gupta, MD, Neobrix says “The demand for modern luxury living has been rising nonstop. The developers are also very keen to develop projects that are providing better means of living. The themes are very attractive and bring about everything in real. The Disney theme offered by a developer actually makes the project look like a Disneyland”.
Mr.Vikas Chawla, Director, Maxblis says “The concept of offering theme based projects is excellent. The only thing to be kept in mind is the target audience. Not everyone would like a French theme project or someone might like French theme over a swiss theme. So the planning and targeting phase requires a lot of hard work and intel. But still, these concepts have been well relished till date.
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| Cosmic Group Theme Based Project in Greater Noida |
This has provoked the developers to bring out something that no one has ever seen or heard. Many developers are now coming out theme based projects or unique amenities. Ajnara Ambrosia, a project by Ajnara India Ltd. has come out with a Spanish theme project.
Cosmic group’s project La Gracia City Of Romance is based on European theme apartments and a touch of romantic theme in the entire project. Many other developers are also building certain projects that are based on kids themes, fitness themes, sports themes and etc.
Mr.SushantMuttreja, MD, Cosmic Group says “There has been a lot of change in people’s lifestyles off late. As more and more people will travel abroad to several foreign destinations, they will start to be inclined more towards new and unique things. This also enhances the overall mental and status development of the customers. These new theme based projects have been a great hit already and will gain more popularity in near future”.
Mr. Ashok Gupta, CMD, Ajnara India Ltd. says “In order to successfully sell projects, knowing the changing pattern of demand is extremely important. Today we see people get more excited by looking at something which is different or looks more like modern culture by nature. So, people are more inclined towards modern theme or amenities and we are trying our best to provide them with a taste of foreign themes.”
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| Cosmic Cruise |
, one of the leading developers in NCR when we speak about building luxurious or ultra- luxurious category of projects is coming soon with an ultra-luxurious township at SiddharthVihar, located next to Indirapuram and 5 minutes from Delhi. Mr.Prashant Tiwari, CMD, Prateek Group says “When we speak about theme based projects, we are sure that we are catering to a luxurious or an ultra-luxurious segment of buyers. These buyers belong to a higher level in the society and are been exposed heavily to the outside world from which they get inspired. Now, in order to give them what they desire we have started to incorporate certain themes, styles and art into our projects so that they should get the feel of both being in or out of country.”
Mr. Deepak Kapoor, Director, GulshanHomz says “Developing a theme based project is an art in itself. It is not easy for a developer to build such projects easily. It requires a lot of heavy investment, foreign materials and foreign man power as well because when we integrate some work in which we are not experts, then we need experts. The final result will always be good then. Today we are witnessing a heavy rise in demand for many theme based or luxurious projects”.
This change in trend has being welcomed by not only the target audiences; but even the industry experts feel that this kind of acceptance to new concepts and ideas is good for the overall health of the sector, especially in this time period where we are observing such a poor demand for the property.
Mr.Vipul Gupta, MD, Neobrix says “The demand for modern luxury living has been rising nonstop. The developers are also very keen to develop projects that are providing better means of living. The themes are very attractive and bring about everything in real. The Disney theme offered by a developer actually makes the project look like a Disneyland”.
Mr.Vikas Chawla, Director, Maxblis says “The concept of offering theme based projects is excellent. The only thing to be kept in mind is the target audience. Not everyone would like a French theme project or someone might like French theme over a swiss theme. So the planning and targeting phase requires a lot of hard work and intel. But still, these concepts have been well relished till date.
Tag: Real Estate developer, Property price, Property Price in Noida, Noida Property, Maxblis,
Neobrix, GulshanHomz, Prateek Group, Ajnara Ambrosia, La Gracia City Of Romance
Neobrix, GulshanHomz, Prateek Group, Ajnara Ambrosia, La Gracia City Of Romance
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Now a days Real estate developer developing them based projects like.
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cosmic group developing cosmic city of romance, cosmic cruise and cosmic Urban young
Nice article. Buyers often want homes with an international look and feel. theme based residential apartment complete this dream.
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Great example of architecture.
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In these days people are looking for luxury based residential property. This article exactly shows the mentality of people which they are looking for. Thanks for sharing.
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